So Burger King just launched a new facebook app that will reward you with a free whopper if you "sacrifice" or delete ten of your facebook friends. You can check out the details here. Was wondering what you guys thought. I think it's a brilliant idea as far as testing loyalty for a brand, but obviously as a born and raised church boy, my radar goes up when I hear words like sacrifice. What are your thoughts? Harmless fun or has BK gone too far?PS: If you want to download the app and delete me as a friend from facebook, I'm cool with that. I promise I won't take it personally. We all need free Whoppers. We're in a recession don't you know.
UPDATE: Facebook has shut this campaign down. Get the whole story here.
